From March 28 to 30, 2025, the 17th Jianfeng Moment National Business Simulation Competition Finals were held grandly at Beijing Normal University. A total of 112 teams from universities across China, including Sun Yat-sen University, Renmin University of China, Xi’an Jiaotong University, Tongji University, and Chang’an University, participated in the finals.

Figure 1: Group photo at the competition site

The finals consisted of three stages: a simulation competition, an English team presentation, and a business demonstration. The undergraduate team from the School of Economics and Management at Chang’an University, The Koi Team, won the sole Grand Prize nationwide. The MBA team Changlai Chang’an received the First Prize, and the international student team Chang’an University Elite Alliance was awarded the Second Prize. Additionally, Professor Wang Liping from the Department of Business Administration at the School of Economics and Management was honored with the Outstanding Instructor Award.

This achievement marks the first time that a team from Chang’an University has won the China Regional Championship in the Jianfeng Moment series of competitions, and it represents the best result among universities in the western region of China. The team will go on to represent the China region in the CESIM ELITE Global Finals. This honor highlights the strong business acumen and exceptional teamwork of Chang’an University students and reflects the university’s outstanding achievements in innovation and entrepreneurship education.

Figure 2: Award certificates

The Jianfeng Moment competition originated from the well-known Nordic business simulation competition Peak Time (now renamed CESIM Elite), which is organized by the Nordic Simulation Teaching Alliance Center for the global finals. Since its introduction to China in 2008, the competition has successfully held 17 national competitions, attracting over 300 universities and tens of thousands of students nationwide, making it one of the most influential international business simulation competitions in China.

Looking ahead, the School of Economics and Management at Chang’an University will continue to build an integrated system of professional and innovation entrepreneurship education, combining theoretical learning with practical experiences outside the classroom, to cultivate well-rounded talents with international perspectives and innovative capabilities.