From June 5 to June 7, the 2024 China University Business Elite Challenge and the Belt and Road Business Elite Challenge Brand Planning Competition were successfully held in Beijing. With the strong support from International Education School and School of Economics and Management in Chang’an University, Aesthetics Lab Team, a team of international students majoring in Business Administration, won the second prize in the National Finals and was successfully selected as a finalist in the Global Finals of Global Branding Competition, which will be held in Singapore in July, 2024, with the support of the leaders of College of International Education.

Award Certificates

The China University Business Elite Challenge and Global Brand Planning Competition (Singapore) China Regional Selection Competition is an international-level discipline competition activity led and organized by the Business Industry Committee of CCPIT and the Business Industry Chamber of the China Chamber of Commerce for International Business, etc. It has been selected by “the List of National Competition Ranking for College Students in China” for many consecutive years, and has set up the Belt and Road International Students Group. This year's competition attracted 300 international students from 42 countries to apply for the competition, and after several rounds of fierce competition, including the national qualifier and the national final, 39 teams finally won the first, second and third prizes in the national finals.

Group photos

The success of this competition fully demonstrates the effectiveness of talent cultivation of our university in vigorously promoting the practical teaching reform for international students from the Belt and Road countries and effectively strengthening the construction of international students' business innovation ability.

Submission by Chen Jianxiao