On the morning of May 20th, Professor Wang Fei from the Business Administration Department led full-time domestic and international graduate students from the 2023 class, specializing in organizational operations and human resources, on a field trip to Fengdong Free Trade Industrial Park as part of the Innovative and Entrepreneurial Management course. Coordinated by the leadership of the industrial park, the visit included stops at Xi'an Amber Electric Co., Ltd., the Fengdong Cross-border E-commerce Live Broadcasting Base, and Xi'an Qingsong Optoelectronics Technology Co., Ltd.

lectric is dedicated to the field of ozone generators and disinfection environmental applications, with multiple product lines exported to Europe, Australia, South America, and Southeast Asia, among other regions. The Fengdong Cross-border E-commerce Live Broadcasting Base primarily focuses on cultivating cross-border e-commerce businesses and talent, offering a comprehensive set of services including TikTok Live Operation Base, Overseas KOL Short Video Matrix, Brand Overseas Operation, and Cross-border University Talent Empowerment. These services aim to provide innovative and efficient international market expansion solutions for small and medium-sized enterprises in Shaanxi, and also offer entrepreneurial and employment opportunities for university talents. Xi'an Qingsong Optoelectronics Technology is among the earliest national high-tech enterprises in China specializing in the R&D of LED application products. It has received distinctions such as the national Specialized, Refined, Distinctive, New 'Little Giant' enterprise, and a specialized and innovative SME in Shaanxi province. It has become a leading global provider of LED application solutions, delivering solutions to system integrators and end customers in over 140 countries and regions worldwide.

This practical course allowed students to gain hands-on experience with cross-border e-commerce and export trade, and to become acquainted with the entrepreneurial policies and Start-up visa in Fengdong Free Trade Industrial Park.