Academic Team & TEAM

    The cultivation and development of Business Administration Discipline in Chang'an University has a history of more than 60 years. In 1965, the direction of highway transportation enterprise management was established in the original undergraduate major of transportation management; in 1978, the undergraduate major of highway transportation finance and accounting was established in China. In 2003, he was awarded master's degree in accounting, enterprise management, technical economy and management, and tourism management; in 2005, he was granted master's degree in business administration; in 2010, he was awarded master's degree in business administration. Up to now, it has formed five academic postgraduate training directions, including logistics and supply chain management, accounting and financial management, marketing management, organizational behavior and human resource management, tourism management, two professional master's degree in Business Administration (MBA), master of accounting (MPAcc), and bachelor's degree programs in business administration, accounting and marketing Management discipline system.

Discipline orientation:

(1)Logistics and supply chain management. This discipline focuses on questions of modern logistics and supply chain. Integrated with the national strategy of one belt one road, “manufacturing”, the three economic, this filed develops and construct supply chain management theories under the new environment. At the same time, it focuses on the challenges and countermeasures of logistics supply chain under the background of globalization and emergencies. Research fields mainly include supply chain strategic management, enterprise logistics and supply chain construction and optimization, green supply chain management, supply chain operation coordination management, supply chain innovation and application, logistics service chain management, etc.

(2) Financial management and accounting. Based on the traditional financial management of the transportation industry, this field gradually penetrates into the fields of engineering construction, manufacturing industry, internet, finance and insurance and other modern service industries, and conducts researches on the financial management, investment and financing of infrastructure franchise. It focuses on researches on identification and measurement of logistics risk cost, listed company governance and information disclosure, investor protection, accounting information, accounting innovation under the network environment, etc..

(3) Marketing management. This discipline pays attention to the development and reform of modern marketing. It relies on a number of national projects to explore the issues of relationship marketing, marketing governance and efficiency improvement in distinct industries. In particular, the rise of network economy and the wide application of big data bring challenges and opportunities to marketing theory and marketing channel governance. Research fields include channel alternative decisions, channel management and channel control theory, marketing channel reform under the background of internet +, marketing channel coopetition strategy analysis among multi-subjects, multi-channel model effects on consumer satisfaction and brand loyalty, etc..

(4)Organizational behavior and human resource management. This discipline focuses on the study of internal management and improvement of operational efficiency, aiming to provide guidance for managers to make better management decisions. The research fields mainly include the influence of individual behavior and employee motivation, the influence mechanism of managers' leadership and leadership style, the matching between employees and organizations, organizational culture, effects of organizational learning and other organizational internal factors on enterprise operation, etcc.

(5) Tourism management. To give full play to the interdisciplinary advantages, this field carries out researches on tourism operation and management, tourism transportation, etc.. It provides academic support and suggestions for Chinese rapidly developing tourism industry. The specific research field involves tourism enterprise management, tourism market, tourist behavior, and tourism transportation integration innovation model, tourist traffic demand analysis, tourism transportation service system etc..