Business Administration major is a subject which takes profit-making organizations (partnership, sole proprietorship, company, etc.) as the research object, and systematically studies its business activities, management theory, methods and technology. These problems include corporate governance, production and operation, logistics and distribution, organizational behavior and human resources, finance and accounting, marketing and brand creation, management information system and Internet technology application, technological innovation management, strategic management, service management and other related management functions; enterprise product or service design, procurement, production, operation, investment, financial management and marketing The problems of management decision-making, such as sales and strategic development; the relationship between the enterprise as a whole and the macro social, cultural, political, economic and other external environment; and the organizational evolution of enterprise such as entrepreneurship, growth, crisis and recession.
Business Administration Major of Chang'an University began to recruit undergraduate students in 2000. In 2003, it was approved to be a master of Business Administration program. In 2004, it began to recruit master students. In 2005, it was approved to set up a master's degree program in business administration. In 2009, it was approved to be the ninth batch of MBA recruitment units in China. As of January 2015, the secondary discipline master's program of enterprise management has recruited 11 graduate students. Since the birth of this major, our school has trained a large number of management talents of different levels for industrial and commercial enterprises, including business leaders, elites and professional management talents.
The training objective of Business Administration Major in our university is to cultivate students with basic theories and knowledge of modern economy and management, basic skills to analyze and solve practical problems in enterprise management, and to be engaged in basic management, human resource management, marketing management, production management and quality management in various industrial and commercial enterprises, institutions, government management departments, teaching and research institutions Qualified personnel. According to the social demand for business management professionals and the current situation of employment situation, our school's business management major currently focuses on marketing and human resource management. In the postgraduate stage, combined with the overall school running advantages of Chang'an University, it has set up the characteristic training directions of transportation enterprise management and highway business enterprise management.
The knowledge coverage of business administration specialty is relatively wide, and the courses that students learn in school cover many courses of economics and management. At present, the core courses mainly include: management, microeconomics, macroeconomics, marketing, human resource management, organizational behavior, market research and analysis, operation management, basic accounting, financial management, securities investment, economic law, statistics, enterprise strategic management, etc., as well as the corresponding practical teaching links (curriculum design, computer, social reality) Practice, etc.). Some courses are taught in both Chinese and English.