Recently, the national finals of the 16th Zhengda Cup National Market Survey and Analysis Competition (International Students in China Division) concluded successfully at Zhengzhou University. Two teams from the School of Economics and Management (SEM) advanced to the national finals, winning first prize and third prize respectively.

Founded by the Chinese Association of Business Statistics in 2010, the National Market Survey and Analysis Competition has been held for sixteen consecutive editions. This year's competition, launched in September 2025, attracted 375,000 students from 1,259 universities nationwide, setting a new record in scale. The International Students in China Division saw 3,901 students from 104 countries and 206 universities register for the competition. Following rigorous selection through university-level and preliminary national rounds, 155 teams from 99 universities advanced to the national final defense session.

After fierce competition, the team guided by Professors Wang Liping and Zhang Zhijun—comprising students Lü Jing, Wu Yinan, NUR RIZQIYAH FEBRIANI, ESTHER CHOTA, and PATRICK MWANZA—won First Prize for their project Wellness Nurtures Foreign Sojourners, Culture Spreads New Voices: A Study on International Students' Cognition, Adoption, and Transmission Pathways of Chinese Wellness Culture.

The team guided by Professor Chen Zeyu—comprising students Sun Haiyan, SHERIEVA KSENIIA, RUVIMBO SINATRA MTISI, and Anita Rehman—won Third Prize for their project Vertical Screens, Horizontal Cultures: The Transnational Communication Mechanism and Effectiveness of ReelShort Micro-dramas in the Global Market.

SEM has been strengthening international education and teaching development. Through optimizing international student cultivation, offering English-taught courses, and encouraging joint participation by Chinese and international students in competitions, the school continuously enhances its international education standards. The outstanding achievements of SEM's Sino-foreign student teams in this competition serve as a powerful testament to these efforts. The school will continue to deepen international exchanges and cooperation, focusing on cultivating high-quality international talents with global vision and cross-cultural communication capabilities.

BY  Wu Yinan, Lü Jing